Marty McFly… let’s hop into your DMC DeLorean time machine and juice up the flux capacitor.
OK, set the time back by 30 years to 1990 (if this takes you into prenatal times, please please tell me what that looks like, I want to know the answer to that as much as I’d like to see into my post-life times).
I’m thinking about time travel right now for a reason.
Looking back with today’s eyes, 1990 was a “foreign country” for us all.
Thirty years ago this week, I stood in chilly Okanagan Lake waters at 7 am on a Sunday morning with nearly 1,000 others clad in wetsuits.
Supportive family members and friends came from near and far to give me a cheering boost for an event I had trained so hard for in the year leading up to this day.

My heart was pounding in my throat, both in exhilaration and terror (the good news is that in the lake, you can pee your pants and no one knows better other than the swimmer directly behind you. Sorry… TMI?)
We participants were all ready to dive in at the sound of a booming cannon – the cannon that starts the Ironman Canada triathlon race, a 3.8k swim, followed by a 180k bike, finishing with a 42.2k run. Great way to spend a relaxing Sunday.
But today, I’m not only thinking about the gruelling race, but also about the huge changes to our world in these oh-so-short 30 years.
Here are a few other things that cross my mind.
It’s about our world and technology.
I’m thinking about how many folks pulled out their cellphones and snapped photos of their friends and loved ones jumping into the water that August 1990 morning. How many photos got posted online for the world to see within seconds…
Here, let me answer that for you… pull out my calculator… hmmmm, 960 participants multiplied by an average of 4 or 5 relatives and friends watching from behind the barriers…
… and the answer is???? ZERO. None.
Huh? Why not Larry?
Well, a myriad of stuff has changed for you and me in 30 years… call a taxi… right! Wait until next Tuesday to watch your favourite TV show… hardly! Meet your life partner-to-be at a bar… *cue laughter*….
A few more examples…
1990. No smartphones… a few cellphones (owned by 4% of North Americans in 1990) sure, but pretty much no such thing as a smartphone with a camera embedded. The first early versions were still 12 years in the future.
These days, when I enter even the tiniest running or other athletic race (in non-COVID times)… camera phones are everywhere, all the time.
In 1990, there were no smartphones, no text messages… no Tesla’s or other electric cars… no BlueTooth, no Facebook, no YouTube.
In 1990 you paid your utility bills at the bank or by snail mail with a personal cheque.
Watch a movie in 1990? Just run by your local VHS rental store or Blockbuster and make sure your neighbours aren’t there when you sneak into the “ADULT” section in the back.
In 1990, you answered your landline phone (usually corded) because it was someone you knew calling (although no call display told you who), no telemarketers or scams.
In 1990, when you wanted to find a street address or your way through a strange city, you hauled out something called a map and found the location with your fingertips, not your GOOGLE.
In 1990, people read books. I mean books made of paper and glue and hard and soft covers that had pages you turned and needed a flashlight to read under the covers. No eReaders, no Kindles (first released in 2007), no Kobo’s. Bookstores were popular “social media” gathering spots in 1990.
In 1990, did you drive through your local Starbucks for a Sexagintuple Vanilla Bean Mocha Frappuccino? Of course not. Starbucks had barely 100 stores in 1990, probably none in your area. Just Mary & Joe’s Cuppa Joe House (or Timmy’s for us Canucks) was on your corner in those prehistoric coffee days. Espresso drinks were something Europeans drank.
In 1990, a blog? Is that something stuck in your toilet?
In 1990, when you listened to recorded music, it was usually from a cassette tape, a big step up from 8-track tapes! Your choices were vinyl or cassette. CD or mp3? Huh??
In 1990, a restaurant meal or a plane trip usually involved breathing in someone else’s secondhand smoke. In my province of B.C., smoking was legally allowed in restaurants until 1996. Smoking on flights within Canada was first banned at the beginning of 1990.
Feel free to tell me some other things I’ve missed.
And finally, in 1990, when I crossed the Ironman finish line (below) as the evening sun set and my muscles cried, my kids were 5, 3 and 1 years old. It’s so long ago that I can barely picture them in my head. They were so cute.
Right McFly, bring me back to 2020.
Those little kids are older and smarter than me now. Yes, that’s right, they are older than me… I was 19 years old in 1990 and today I’m still… 19. (I turned off my time machine long ago. That’s new math for you.)
More importantly though, they were healthy then and they are healthy today.
I’m a lucky man to return to 2020 in my older DeLorean body.
OK Boomer…
