There are people out there trying to kill you.

Years ago (full disclosure: 25 years ago) I went to something called aerobics classes. I’d go to the school gym in Comox on Vancouver Island where I jumped and stretched and ogled the girls in stretchy crotch camel-toe-creating leotards and leg warmers while moving to the music of Flashdance. It was hard sweaty work but lots of fun, the music was motivating, and we all knew it was good and healthy for us.

At the time, I believed I was giving everything I had, and pushing my physical limits to the extreme.


Little-by-little over time I watched the ladies change out of their leotards – figuratively speaking – and into shorts and T-shirts, then fancier Nike technical wear with sweat-wicking properties, and most recently, of course, into the wonderful world of butt-enhancing LULULEMON. This transformation was accompanied by newer forms of exercise:

  • Pilates
  • Zumba
  • TRX
  • Boot Camp
  • Yoga in 50 flavours
  • kickboxing
  • aquacize
  • circuit training
  • BOSU ball class
  • Spin Class

The number of fitness-type classes and styles has exploded.

But back to the ones who want to kill you.

Women Crossfitters

They call themselves CrossFitters. Their bodies look nice (actually they look great!), but they have designs on hurting you badly. At the same time that they break you down in order to build you up, they are wanting to empty your bank accounts, and then have you thank them for it.

There are CrossFit joints springing up all over the place. Their monthly fees are as high as the pain they inflict. CrossFit has risen to the pinnacle of exercise in the church of all that is deemed beautiful with voluntary bodily torture. It’s extreme, it’s tough, and it’s cultish.

And like Moore’s Law of doubling computer chip capacity and capability each 18-24 months, I wonder if we’re not in the era of Moore’s Law for fitness trends.

Crossfit Games

QUESTION: With little time but ample financial resources available to many of us in the 21st Century, and the swollen numbers of Superhero-style movies, are we moving into an era where Joe (Joelyne) Average desires the physique of a superhero?

It’s just not enough to be fit and healthy. The push is on for us to bulge and swell – not like Rob Ford –  so that our clothes require additional wiggle room to accommodate the ripples of musculature we’ve pressed the huge weights to acquire. CrossFit is out there to make superhero bodies.

Of course, who am I to throw stones? Extreme comes in lots of flavours. I participated in two Ironman races in my younger years because I wanted the very same prod administered by CrossFit gyms that I couldn’t manage all on my own. Before I began the training needed to Swim, Bike, and Run for more than 12 consecutive hours, I looked on the sport as total lunacy.

And then I did it.

I just wonder where the limit exists as we press harder and harder. At first, marathons were huge (they still are, believe me), then triathlons, then Ironman-length triathlons, then Ultraman Triathlons. Crossfit latches on to the human goal of striving above and beyond what we believe is possible, especially for the average person on the street who has never dreamed of Olympian effort for themselves.

I want to hate and ridicule CrossFit, but I have to admit I feel a grudging admiration for a group that drives their minions hard and asks for more Herculean effort than we believe we are capable of. It’s as extreme as it is impressive.

And so as I sit here typing away on this amazing computer, wondering what technological miracles will sit at my fingertips in 5 or 10 years, I’m also supremely curious about where we will carry ourselves physically.

But really, and more important to know is that wherever our physical boundaries lie, Lululemon will ensure we look fabulous getting there.